CREATING B2B PERSONAS THAT CONVERT

Creating a B2B customer persona is essential to developing a successful marketing and sales strategy. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. The Basics of B2B Buyer ProfilesA B2B customer persona is a semi-fictional representation of your ideal business client based on real

Whether it’s a startup or a large corporation, nearly every business relies on services that support daily operations. Understanding the types and value of business services can position your company for success. What Are Business Services?Business services refer to professional solutions offered by individuals or firms to help other companies s